Beach Token’s global reach, with partners soon to be collecting huge amounts of PET plastic in all corners of the planet, puts us in an incredible position to close the loop and kickstart the plastic circular economy.

As Connor Bryant, the founder of our circular economy partners The Rubbish Project, says: “The hardest part about the economics of the circular economy is the cost of collecting ocean plastic in the first place. The cost of paying people to pick up plastic, store it, and transport it to a recycling facility makes producing goods from recycled ocean plastic prohibitively expensive for many. But Beach Token solves that problem, so that we can make a strong economic case to the companies we supply to use recycled PET in their bottles.”

But even with the problem of collection out the way, closing the loop of the plastic economy is anything but simple. There are complications, stumbling blocks and logistical hurdles to overcome, including long distances, a lack of recycling facilities in many of the areas in which we work and the painstaking process of building partnerships between different stakeholders in multiple continents. But Beach Token has a crystal clear vision of a world in which the plastic we discard today becomes the building blocks of something beautiful tomorrow, all facilitated by $BEACH. Here’s how it could work:

A plastic bottle found on the beach in Columbo, Sri Lanka is collected by our partner Ananta Sustainables. They then transport it to a plastic micro factory built in a shipping container by our partner The Rubbish Project. The micro factory takes used PET plastic components, separates it, granulates it, and washes it until is ends as PET flake. That PET flake is then sold to a manufacturer who uses it to make a pair of leggings, a piece of art, or even 3D printed furniture.

These products are then listed on Beach Shop where people can buy them using, you guessed it…$BEACH. Beach Shop takes a 3% transaction tax on the purchase, 1% of which funds blue carbon projects such as mangrove forests and kelp farms, and another 1% of which is used to fund direct beach clean ups. So we then send that money back to Ananta Sustainables or one of our other beach clean up partners worldwide and the whole process repeats itself.

We even have partners such as Let’s Go Clean The Beach in Ghana who turn the plastic they collect into re-usable products right there and then, melting them down into plastic bricks from a mould they made out of recycled aluminium cans, and using the bricks to pave the local school. Then there’s social enterprises like Ocean Sole and Flipflopi in Kenya, who turn ocean waste into beautiful sculptures and even a full size boat.

Nature doesn’t work in straight lines. Nature works in cycles. The decaying leaf on the forest floor becomes food for the microbes in the soil, fertilising the soil so the plants can grow more leaves. The carbon dioxide we breath out is breathed in by the plants. The caterpillar becomes the butterfly.

Let’s turn something ugly into something beautiful.

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